ALEXANDAR Cosmetics - In the name of beauty

Alexandar Cosmetics is a family-owned company founded in Novi Sad more than 30 years ago. We sell beauty products for professional and personal use, from skincare and haircare to makeup, as well as professional tools, equipment and salon furniture. We are the official distributor in Serbia and the region for many internationally renowned brands.
Our range includes more than 150 prestigious brands from around the world, including Galaxy Professional, Blush, Revolution Beauty London, Ardell, NYX Professional Makeup, Infinity, Hask, Revuele, Revox B77, Puff, Cala, Spa Natural, Macadamia, Insight, FreeLimix, KYO, Osmo, Diva, Andis, Difeel, DODO, ByRokko, Cantu, Heiniger and many others.

Whether you own a beauty or hair salon, or simply love cosmetics and enjoy your self-care and beauty rituals, we’re sure you’ll find products in our range that you’ll love using time and again.

One of our company’s core values is a commitment to continuous learning and development. That’s why we regularly attend the world’s leading industry events and prestigious beauty trade shows. We stay in close contact with leading international and local experts in the beauty industry, so that only carefully selected products make it onto our shelves.
We’re particularly proud of the breadth of our range, which we regularly expand with new products. When selecting products, we follow high quality standards, keeping up with global trends and market needs while giving careful consideration to each individual’s wishes and requirements. We aim to offer only products that we would be happy to use ourselves and recommend to our closest friends.

Top-Quality Products for Everyone

Our full range is available in our stores and through our online shop. To make the finest beauty products and latest launches accessible to as many people as possible, we work with distributors in major towns and cities across Serbia, Bosnia and Herzegovina, Montenegro and North Macedonia.
Visit your nearest Alexandar Cosmetics distribution centre and discover the variety and quality of our range.

We continually build on our decades of experience in the beauty industry and are glad to share our expertise through free nail extension seminars, which we’ve been holding across Serbia and the wider region for many years. 

After years of successfully delivering training, Alexandar Cosmetics opened its Education Centre in Novi Sad (14A Sime Matavulja Street) in 2022. The modern, fully equipped centre offers group and one-to-one courses at various levels in nail extensions, makeup, eyelash extensions, pedicure, brow lamination and lash lifting. Our trainers are experienced, internationally recognised professionals. Everyone who successfully completes a course receives a certificate confirming the skills they have gained. 

The Alexandar Cosmetics Education Centre has JPOA status (publicly recognised organiser of adult education activities) to deliver selected training programmes in beauty services. The status is granted by the Qualifications Agency of the Republic of Serbia. After successfully completing an accredited programme, participants can start their own business or work in a salon. They receive an official document confirming their completion of the programme and the skills they have acquired. The document can be added to the participant’s file at the National Employment Service.