We’ve stepped into October, recognised worldwide as Breast Cancer Awareness Month. The pink ribbon, the symbol of this movement, reminds us of the importance of unity, support, and above all, prevention. October is a time to pause and reflect. An opportunity to remind ourselves and others how precious our health is, and that taking care of it is the most meaningful form of self-care.
In that spirit, we started the Pink October campaign, aimed at raising awareness of breast cancer and reminding everyone of the importance of regular preventive check-ups, self-examinations and open conversations about health. This is the fifth year in a row that we are organising the campaign, and it has grown into a tradition we are especially proud of.
Why Breast Cancer Awareness Is Important
Both women and men can develop breast cancer. However, in most countries, it is one of the most common cancers among women. Early detection plays a crucial role in its treatment, and when diagnosed in time, the chances of successful recovery are significantly higher. That’s why awareness and education about breast cancer go beyond simply knowing the facts. They mean understanding the importance of regular check-ups, consulting your doctor and paying attention to the signals your body sends.
Raising awareness also helps break the silence and fear surrounding this topic. When we talk about breast cancer openly and without taboo, we encourage others to do the same. To seek information, share their experiences and take care of their health. This is the first and most important step toward prevention. And October, as International Breast Cancer Awareness Month, is the perfect time to start new health-conscious traditions.
Prevention and Early Detection
One in eight women will be diagnosed with breast cancer at some point in their lives, underscoring the importance of recognising risk factors and taking an active role in maintaining health.
Prevention is a key factor in the fight against breast cancer. Understanding risk factors, knowing how to perform self-examinations, and recognising the importance of regular professional check-ups can help you make the right decisions and take action early.
While self-examinations cannot fully replace a professional check-up, they are an excellent complement. Regular ultrasounds, mammograms and clinical exams, in line with expert recommendations, combined with self-examinations, form the most important step toward early detection of changes that could indicate breast cancer.
The importance of self-care cannot be overstated. We encourage you to take a few minutes at least once a month to pause, observe, compare, lift, lower, feel, press and examine your breasts. If you notice anything unusual, it’s important to see a doctor. Above all, we want you to know that you are not alone. No one should face this fight on their own, no matter the challenges.
Breast Cancer Awareness Month – Support That Matters
As part of the Pink October campaign, a portion of the proceeds from every online order placed between October 1 and 31 will be donated to the Institute of Oncology and Radiology of Serbia. A small gesture that contributes to something much bigger: supporting everyone involved in this fight.
We invite you to join our initiative: choose online shopping throughout October! In this way, with small steps, we can make a big difference together.
