Mascara is one of the best-selling and most advertised makeup products on the global market. There is hardly a woman who has not bought a mascara at least once in her life. It is a product of creamy-liquid form, most often black, which comes in a small bottle with a brush for easy application to the eyelashes.
Mascara is applied to the upper and lower eyelashes to further emphasize the eyes. Thanks to this product, eyelashes get a more intense colour, greater volume, and a denser, fuller look. They also appear longer. The effect itself depends on the shape and density of the brush, but also on the durability, intensity, and water resistance of the colour. In line with current makeup trends, in addition to classic black mascara, mascaras in effective colours, such as blue, purple, and pink, are very popular.