Pantone Colour of the Year Is Highly Cherished by Makeup Artists

If you love brown, this year gives you even more reason to make it part of your daily wardrobe. The American Colour Institute Pantone selects a colour each year that will define the entire season and influence the choices of clothing, makeup, interior design, and everything that surrounds us. The Pantone Colour of the Year for 2025 is “Mocha Mousse” (PANTONE 17-1230 Mocha Mousse) – a warm brown shade of coffee and chocolate that is hard to resist.

Pantone Colour of the year 2025
Photo: Freepik

 

This hue is refined, velvety, subtle, and soothing. It radiates sophisticated elegance, a touch of glamour, and a hint of luxury. It is somewhat mystical, inviting us to snuggle up and enjoy the warmth of home. It has a relaxing effect, inspires, and stimulates creativity. Mocha Mousse has been described by the Pantone Institute as a sensual, opulent, earthy shade of brown that brings us into harmony with the world around us. It is ubiquitous and highly adaptable.

 

How Makeup and the Pantone Colour of the Year Match Closely

When it comes to makeup, brown is everywhere. From lipsticks and lip liners to bronzers, blushes, and even eyeshadows and eyeliners. The best part is that you likely already have your preferred makeup items in this shade in your makeup bag and on your shelves.

Below, take a look at some of our favourites in this colour.

 

Lipsticks and Lip Liners

The Mocha Mousse shade is very popular among makeup artists when it comes to choosing a lipstick or lip liner. When used on the lips, it can easily be combined with other shades for eye makeup. Additionally, it is very elegant and truly suits everyone.

Our recommendation is to try the matte liquid lipstick BLUSH Wicked which offers great coverage thanks to its highly pigmented formula. It is very long-lasting and, most importantly, has a light, non-sticky formula that does not dry out the lips. This lipstick pairs perfectly with BLUSH lip liners, which are creamy, long-lasting, and easy to apply. Some of our top shades are: CioccolatinoMocha-LiciousCaramel KissSaint, and Noisette.

Lips in Pantone colour
Photo: Alexandar Cosmetics

 

Brown Eyeshadows

Warm brown shades are a popular choice for eyeshadows, not only among professionals but also for anyone who loves to wear makeup. These shades have been among the best-sellers for years, and the Pantone Colour of the Year will surely enhance their popularity.

Our suggestion is to opt for the MAKEUP REVOLUTION Maxi Reloaded Ultimate Nudes Palette, which contains 45 shades of eyeshadows and pigments in both matte and shimmer finishes, with brown tones dominating. The hues are highly pigmented and long-lasting, easy to apply and blend. This palette is frequently purchased by makeup artists and makes a great gift as well.

Makeup in Pantone Colour 2025
Photo: Alexandar Cosmetics

 

Nails in the Pantone Colour of the Year

The Pantone Colour of the Year is not just reserved for furniture, clothing, and makeup—its influence is also noticeable in the world of nail art. If you love subtle and neutral nails, 2025 will definitely be your year.

The GALAXY PROFESSIONAL Under Radar Nail Polish is our top pick for the upcoming season. Although this colour is called Under Radar, we are certain that in 2025, it won’t stay “under the radar.” It is very sensual and elegant, and like all GALAXY PROFESSIONAL polishes, it is extremely long-lasting and pigmented. Thanks to its wide brush, it applies quickly and easily to the nails.

Nails color for 2025
Photo: Alexandar Cosmetics

 

We must admit that we really love the Mocha Mousse hue because it is warm and “natural”. It blends easily with other shades and is “wearable” for any occasion. Regardless of the Pantone Institute’s decision, we are sure that this shade will remain popular for a long time.

Do you follow trends when it comes to choosing colours? How do you feel about the Pantone Colour of the Year for 2025? Share your thoughts with us in the comments.

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